A little about me

I thrive on experimentation and big ideas

It’s always been that way. Even as a kid, I loved embracing the unexpected—like when I decided the best way to celebrate my parents on special occassions was to leave heartfelt messages on their toilet paper. 

It was a playful way to make my message stand out, and it planted the seed for my fascination with how we guide attention.

To me, design is about doing just that—guiding attention in meaningful ways. Attention is a precious resource, and great design should inspire joy, cut through the noise, and focus on what makes life delightful.

I’m driven by curiosity, imagination, and a relentless pursuit of the next “aha!” moment.

Resume


Let’s create something delightful together.


        /in/sydney-y-lai

       sydneylai77 (at) gmail (dot) com