Aspire
We have saves all over the place, but it's hard to find them when you need them. Enter Aspi: a product to consolidate the media you save.
ROLE:
Product Designer
TIMEFRAME:
10 weeks
SKILLS:
UI/UX
Research
Prototyping
TOOLS:
Figma
Protopie
CONTEXT
The way we save is messy
Where was it again? Was it Instagram? No wait, maybe it was Pinterest. Let me check my photo gallery...Or was it my notes app?
THE CHALLENGE
Scattered saves keep us from doing what we want to do
We save things we want to act on later, but when we go looking for it, we come up empty-handed.
RESEARCH
Pain Points
Through interviews, artifact analyses, and competitve benchmarking, we identified 3 pain points:
01.
Effortful upkeep
“I had to make a habit of keeping everything organized right away. If you don’t, then it gets messy really fast.”
02.
Hard to search
“If I put an interesting finance idea in it [notebook], how am I going to go back to it?”
03.
Fragmentation
“I wish everything was in one place instead of being scattered between email, text messages, etc.”
We tackled these pain points head on and positioned our concepts to respond to each:
Effortful upkeep
⟶
Low maintenence
Hard to search
⟶
Easy to find
Fragmented tooling
⟶
All in one place
IDEATION
Initial Concepts
With these pillars in mind, we came up with 30+ concepts and narrowed them down to 3.
We considered a watch that brings back saves in the moment of action.
And a mixed reality application that groups saves spatially for easy access later.
In the end, we did not go forward with these two ideas because of technical constraints. We pictured our designed product being used in the near future.
Final Concept
Thus landing on a cross-platform content-saving app that acts as an extension of Google Gemini, building off existing AI integrations.
FINAL DESIGN
Save & Tag
Seamlessly add relevant context for what you are saving as you are saving it.
Search
Aspi uses added context to internally organize your saves so it's effortless to find what you are looking for.
Picture-in-Picture Widget
Take saved content with you from application to application.
NEXT STEPS
Watch idea: considering if this design sets up information in the moment so you can re-enter a state of focus, ar pull that can do the same thing just arEnded up not going forward with idea due to perceived technical limitationsensuring that the product we created was something we could see people using today or in the near future.
TAKEAWAYS
01.
Ground decisions in data.
Besides craft, designers need to consider the weight of the decisions they make.
02.
Designing for AI requires sincere intention
Besides craft, designers need to consider the weight of the decisions they make.